“The minute the phrase ‘having it all’ lost favor among women, wellness came in to pick up the pieces,” wrote Taffy Brodesser-Akner in a story about Gwyneth Paltrow’s Goop.7 “Before we knew it, the wellness point of view had invaded everything in our lives: Summer-solstice sales are wellness. Yoga in the park is wellness … SoulCycle, açaí, antioxidants, the phrase ‘mind-body,’ meditation, the mindfulness jar my son brought home from school, kombucha, chai, juice bars, oat milk, almond milk, all the milks from substances that can’t technically be milked.”
