Bezos offered an alternative: written memos. Instead of slideshows, he wanted Amazonians to write up ideas for new products and services in documents composed of paragraphs and complete sentences—no bullet points allowed. These memos would be comprehensive, making it easy to spot gaps in thinking, and they’d help Amazonians’ imaginations run wild as they composed them. “The narrative structure of a good memo forces better thought and better understanding of what’s more important than what, and how things are related,” Bezos wrote.
