“Day One” at Amazon is code for inventing like a startup, with little regard for legacy. It’s an acknowledgment that competitors today can create new products at record speeds—thanks to advances in artificial intelligence and cloud computing especially—so you might as well build for the future, even at the present’s expense. It’s a departure from how corporate giants like GM and Exxon once ruled our economy: by developing core advantages, hunkering down, and defending them at all costs. Getting fat on existing businesses is no longer an option. In the 1920s, the average life expectancy of a
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