Systematic innovation means monitoring seven sources for innovative opportunity. The first four sources lie within the enterprise, whether business or public-service institution, or within an industry or service sector. The unexpected—the unexpected success, the unexpected failure, the unexpected outside event; the incongruity—between reality as it actually is and reality as it is assumed to be or as it “ought to be”; innovation based on process need; changes in industry structure or market structure that catch everyone unawares. The second set of sources for innovative opportunity involves
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