Often when an alliance does well, it becomes apparent that the goals and objectives of the partners are not compatible. The problems can be anticipated and largely prevented by following five rules. Before the alliance is completed, all parties must think through their objectives and the objectives of the “child.” Equally important is advance agreement on how the joint enterprise should be run. Next, there has to be careful thinking about who will manage the alliance. Each partner needs to make provisions in its own structure for the relationship to the joint enterprise and the other partners.
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