The participants at the strategy weekend were susceptible to bullshit because they did not really believe they had a problem; the offsite debate was no more than a required observance of the modern corporation. Like the readers of self-help books, the attendees planned to return to their offices on Monday morning to get on with their work. Business leaders have often told us ‘we want someone like you to challenge our ideas’. Our experience is that the statement is almost never true. Need, sometimes; want, rarely.
