Reader, Come Home: The Reading Brain in a Digital World

by Maryanne Wolf

7 Like Frank Schirrmacher, the neuroscientist Daniel Levitin places such attention-flitting, task-switching behavior within the context of our evolutionary reflex, the novelty bias that pulls our attention immediately toward anything new: “Humans will work just as hard to obtain8 a novel experience as we will to get a meal or a mate. . . . In multitasking, we unknowingly enter an addiction loop as the brain’s novelty centers become rewarded for processing shiny new stimuli, to the detriment of our prefrontal cortex, which wants to stay on task and gain the rewards of sustained effort and attention. We need to train ourselves to go for the long reward, and forgo the short one.”