Again like Roosevelt, Kennedy found a means to sidestep the print press entirely and target American audiences through the newest of the new media: in his case, television. If FDR possessed the perfect voice for radio, JFK boasted the perfect appearance for TV—and his New England–accented tenor proved irresistible, too. Exuding “youth,” “glamor,” and “excitement,” in the besotted assessment of CBS newsman Bob Schieffer, Kennedy “turned the black-and-white movie of American politics into blazing technicolor.”
