We needed something short and catchy. Kitty had an X-Acto knife that she was using to cut little plastic letters out of a mold. But how do you boil a complex issue down into a few words that will get people to come out and protest? We were totally cracking up, just losing it. Is this how change actually happens? Does everything start at someone’s kitchen table, brainstorming slogans at midnight, cutting rickety little plastic letters out of a mold?

