In a campaign, candidates have to do one thing: convince voters to pick between two alternatives. All the smaller choices lead to the larger one. If you don’t like my opponent’s views on the Supreme Court, vote for me. If you don’t like the way my opponent talks, vote for me. All action focuses on a single deadline day in early November. The binary choice works as a shield, too. If, as a candidate, you face a problem, you can deflect attention from it by highlighting your opponent’s problems. Campaigns center on constant confrontation. Durable and successful governing, on the other hand,
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