As we run campaigns ever more devoted to the show, and presidents focus more and more on making the sale, those who succeed are likely to be better at the show and less interested in the painstaking process of governing or building relationships. This leaves the presidency exposed when reality can’t be solved by the magic of the show—whether in the form of Oval Office addresses or a never-ending Twitter stream. Having overemphasized communication at the expense of execution, presidents will find they’ll need their speechwriting teams soon enough though, to try to explain their way out of the
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