Bill Clinton’s sunglasses moment raised the same question that met other campaign innovations: Will embracing a popular medium, and the sales techniques used to create appetites in people that they didn’t know they had, trivialize the process of selecting someone for such a serious job? Will the process encourage voters to pull the lever for superficial reasons? Will we look for the skills that move the goods off the shelves, instead of the skills needed for governing? And will the process train presidents to respond to vexing problems with those superficial sales instincts in office, instead
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