Amusement and distraction are a click away, and we expect everything else to be, too—including our political opinions and information. “Virtually every consumer proposition today, from fast food and entertainment to social interactions, is deliberately crafted so that rewards are immediate while costs are deferred, and deferred so seamlessly that they almost disappear,” writes Paul Roberts in The Impulse Society. “Speed of gratification is now the standard against which all consumer experiences are judged.”
