And it’s not just what3words. Google has devised Plus Codes that use a string of numbers and letters to provide an address for any spot in the world. Plus Codes, which are derived from longitude and latitude coordinates, are about the length of a phone number. But the length can also be shortened when combined with a place name. So my regular spot at the British Library becomes GVHC+XW Kings Cross, London. Addressing the Unaddressed, the nonprofit addressing Kolkata’s slums that I visited in chapter 1, is now using Google’s technology to finish the addressing project in India—to extraordinary
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