And digital addresses don’t make communities. In a way, they can divide them. Your neighbor’s what3words address is completely unrelated to yours. You can’t learn her address from looking at her house—you have to ask an app, a third party. You can’t ask anyone on the street for directions. And, as Graham Rhind, an addressing expert, told me, digital addresses like what3words “don’t provide any link between our mental maps and addressing, and removing that link stops addressing being effective. There is no relationship between horse.town.faster and what I experience when I traverse through my
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