The company has promised that the app and website will always be free, but I’m not sure I want a young start-up’s software to be the only place I can find out where I am. Google has impressively made its data open source, unlike what3words. Still, it’s Google, one of the richest and most powerful companies in the richest and perhaps the most powerful country the world has ever known. If nothing else, their Plus Codes pull people online and toward Google
