So far, we have examined fourteen elements of Square’s Innovation Stack. Let’s say that a company has a 75 percent chance of copying any one element successfully. Since the company in our example is Amazon, let’s give it an 80 percent shot at getting each one right. So, with one element, it’s at 80 percent. To get two elements right, it’s got a 64 percent chance. And only a 51 percent chance of copying three correctly, a 41 percent chance of copying four, and a 33 percent chance at successfully copying five of the elements we were utilizing every day. You see where this is going. Even a place
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