Lucas

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We had very minimal customer support options at the beginning. We had no phone number, just an email address where questions were answered by a small team of fast typists. It might sound crazy that people would trust their financial transactions to a company they couldn’t call, but few people objected. Then again, if they had objected, they would still have had to let us know by email. Customers who preferred to have a number to call presumably signed up with a traditional credit card processor and then had plenty to complain about.
The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time
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