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In 2009, the cheapest portable credit card reader on the market looked like an orthopedic shoe and cost $950. The original Square reader cost 97¢ to build. Our reader wasn’t just cheap. Fifty dollars would have been cheap. It was ridiculously cheap. With our costs 979 times cheaper than the alternatives, we were able to just give them away.
The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time
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