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Amazon, the scariest monster on the planet, had copied our product, undercut our price, and was going to eat our brains. Then, without warning, on Halloween in 2015, the monster stopped the attack and handed us a treat. This treat was better than any bag of candy. Not only did Amazon discontinue its competing product, it also mailed the product’s existing customers a little white Square card reader in a smiling cardboard box.
The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time
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