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Vikrama Dhiman
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The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time, by Jim McKelvey

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In other words, we chose to lose money and take extra risk just to be sure that the user experience was correct. Getting the user experience right was a critical part of Square’s Innovation Stack.
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The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time
The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time
by Jim McKelvey
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