Customers who trust you are more valuable than customers who love you. Love can be won and lost, but you only get one shot at trust. It is a rarer emotion. Customers who trust your company become your best salespeople. They buy your products without the usual comparison shopping. They eagerly await your latest thing. Sometimes they wait outside your stores for you to open. And they actually feel happy about all of this because they love your firm. Love is a side effect of trust.
