And because these companies are start-ups when they develop their Innovation Stacks, adapting in response to the interrelationships of stacked innovation is relatively easy—small companies are quick to change. So the changes get made, which necessitates other changes, and then the organization changes again. This cycle repeats and repeats, and with each iteration, each element of the Stack adapts to all its neighbors. In other words, you cannot view the elements of an Innovation Stack individually. The innovation evolves as a whole. No single element can be inserted or removed without changing
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