Innovation Stacks that include low price also create a self-reinforcing positive loop. All your customers who refuse to go to your competitors are precious resources. All their feedback goes to you and keeps your Innovation Stack growing. Low price and the trust it builds are two of the main reasons that these customers stick with you. Having a market to yourself is about much more than a captive group of customers who will not or cannot buy elsewhere. The interactions with all those customers is a source of inspiration and innovation and can help you maintain your lead for decades.
