William Gibson famously observed, “The future is already here—it’s just not evenly distributed.” Unfair as this situation sounds, Gibson’s words contain a hopeful promise: while only a few of us enjoy the latest cool thing, eventually the future will deliver it to us all. But who will make that delivery? Entrepreneurs distribute that future. The companies they build are not disrupters, they are market expanders for those people waiting for their slice of the future. If disruption occurs, it is merely a side effect. The focus of the entrepreneur is the people who cannot get a loan, or travel,
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