Jake Schaumloeffel

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Thus, the second way the ultra-wealthy seek to attain normalcy, which goes hand in hand with making friends in low places, is to disguise their wealth by curating a personal appearance centered on rural Western working-class attire, which distances them from the stigmas associated with having money and reduces the social and symbolic distance between themselves and the rest of the community.
Billionaire Wilderness: The Ultra-Wealthy and the Remaking of the American West
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