Second, burdened by social stigmas, status anxiety, and feelings of inauthenticity or guilt, the ultra-wealthy use nature and rural people as a vehicle for personal transformation, creating versions of themselves they view as more authentic, virtuous, and community minded. They model their personal transformation on a popular idea of the working poor in rural, outdoors-oriented places in the West—people who, despite their low-status careers and lack of material comforts, seem free from the snares of wealth and power, and are thought to live a noble life of contentment, frontier authenticity,
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