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August 7 - September 30, 2020
can tell you that the people who put all their focus on creating something amazing (instead of also focusing on getting people to actually see what they created) are the people that fail.
the art and science of getting traffic (or people) to find you.
But understanding exactly who your dream customer is, discovering where they’re congregating, and throwing out hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That’s the big secret.
Question #1: Who is your dream customer? Question #2: Where are they congregating?
Most entrepreneurs mistakenly think that their business is about them, but it’s not. On the contrary, your business is about your customer.
If you want customers (traffic) to come into your funnels, then you have to be able to find them online. And if you want to find them online, then you have to start to understand them at a much deeper level.
Being obsessed with your customer means understanding them just as well, if not better, than they understand themselves.
They are a product of their product.
Collier believed that we as marketers should not be trying to figure out how to create the next amazing ad campaign, but instead we need to learn how to “enter the conversation already taking place in the customer’s mind.”
Which of these three desires is my future dream customer trying to receive when they buy my product or service?
Only focus on one desire with each message you put into the market.
Unfortunately, trying to be the cheapest product is never a good strategy.
Now that you’ve identified who your dream customer avatar is, what their core desires are, and if they are moving away from pain or toward pleasure, the next question we want to ask is “Where are they congregating?”
To catch your dream customers, you simply need to throw out enough hooks in an area where your dream customers are congregating.
What are the top websites that my dream customers already go to?
What forums or message boards do they participate in?
What are the Facebook groups the...
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Who are the influencers they follow on Faceboo...
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What podcasts do they listen to? What are the email newsletters they are subscribed to? What blogs do they read? What channels are they following on YouTube? What keywords are t...
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One of the common misunderstandings with traffic is that you have to “create” traffic, but, as you can now see, that just isn’t true. Traffic (your dream customer) is already there. Your job is to identify where they are, tap into those existing streams of traffic, throw out some hooks, and then get a percentage of your dream customers to start coming to you.
Every piece of good marketing has a hook, a story, and an offer.
The hook is the thing that grabs someone’s attention so you can tell them a story.
Anything that grabs someone’s attention is a hook,
I always picture my end customer sitting on the toilet or lying in bed, or sitting on the couch in the moments of their day that they are alone, holding their phone, scrolling through their feed on Facebook or Instagram.
Your stories will help them to build a relationship with your brand.
The hook gets your customers’ attention, the story creates desire, and the last step of every message, post, email, and video is the offer.
You may need to tell a better story to increase the perceived value of the offer, or maybe you may need to make a better offer.
Every page of your funnel needs a hook, a story, and an offer.
the list is the key. That’s the big secret. It is the only real asset in any company.
Your list is your key to your current and future success online.
This is the best type of traffic: traffic that you own.
Some say that the “fortune is in the follow-up,”
Some stats show that as much as 87 percent of emails go unopened!
Don’t look at your stats, downloads, or numbers at first, because you’re just trying to build the foundation for something great, and it will take time.
“Document, Don’t Create.”
Social networking is not about making money; it’s about making friends.
I spend the majority of my personal time working with my Dream 100, building and communicating with my lists, and publishing content to build fans and followers.
Engaged → Sell the click:
Landed → Sell the opt-in or purchase:
Owned → Sell the next step:
get a good understanding of who you are beyond what you sell.
When you’re posting on your profile, never post in real time; your posts should be thought out and strategic.
warm traffic (the fans and followers and lists of your Dream 100) and hot traffic (your own list).
