Story: After the hook grabs their attention, you now have a small window to connect with them through story. There are two core goals from that story that you are about to tell them. The story will increase the value of the offer that you are about to make. By telling the right story (or “epiphany bridge” stories, mentioned in Expert Secrets), you can show the perceived value of what you’re selling and the story will create a desire for them to buy now. The story will build a connection with you as the Attractive Character and your brand. Even if someone doesn’t buy something today, if they
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