Retargeting: The first, and one of my favorite tools to plug into my follow-up funnels, is retargeting ads. We’ll go deep into our retargeting strategy in Secret #9, but for now, I want you to be aware of what they are and how they work. Have you ever been to a website, and then over the next few weeks, it seems like they’re stalking you online? Everywhere you go, you see their banner ads following you around? That is retargeting, and it’s one of the most powerful ways to push someone through your follow-up funnels and ascend them up your value ladder.
