Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

by Russell Brunson

But if you hold strong, there is a light at the end of this tunnel. You see, while one purpose of the prospecting campaigns is to generate some leads and sales upfront, the bigger purpose is to fill all your retargeting audiences (which include your social followings and lists). As people begin to engage with your ads, they may subscribe and follow you (which you don’t have control over) as well as be added to specific retargeting audiences (which you do have control over). It’s from these new followers and retargeting audiences that you’ll often see 80 percent of your results while only using 20 percent of your budget. As you use both of these strategies in tandem, you can make the sales you want at the cost you want and grow your business effectively.