Who are the people on your Dream 100 that have an interesting story they could tell that will relate to your show and have a following of people that you can promote their episode to? You have a platform that you can now leverage to get people on your show, and they have a network that you can advertise their episode to. It’s a huge win-win. In a perfect world, they would promote their episode to their entire following when it goes live (and that does happen at times), but even if they don’t promote, you can still buy ads targeting their audiences on Facebook, Instagram, YouTube, or wherever
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