If you want to really understand who your dream customers are and where they are congregating online, you need to be able to enter the conversation that is already taking place inside of their mind and see the world the way that they see it. When you truly understand the core pains they are trying to move away from and the core desires and passions they are trying to move toward, it becomes very easy to identify exactly where they exist online. As soon as you know where they are online, then you can hook them and bring them into your funnels where you can serve them.
