Overlapping sections of multiple audiences: Some ad networks let you get more specific in targeting your audiences by layering on multiple criteria and then just targeting the overlapping sections. Think of three overlapping circles, each representing one of the audiences above and then imagine a center area where they all overlap. This center area represents the sweet spot where your dream customer is most likely to be. An example of this would be to not just target Tony Robbins’s followers in one campaign, business owners in another, and women between the ages of 35–55 in a third campaign,
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