Dream 100: The best place to start is your Dream 100 list for that platform. When you’re running ads on Facebook and Instagram, you can target people who have an interest in a certain thought leader, brand, or celebrity. You’ll find many (but probably not all) of your Dream 100’s followers targetable this way in the Ads Manager. For YouTube, you can specify that you’d like your ads to show in front of your Dream 100’s videos both individually or their channel as a whole.
