Offer: The hook gets your customers’ attention, the story creates desire, and the last step of every message, post, email, and video is the offer. The offer doesn’t always mean asking people to buy something amazing, although this is my favorite type of offer. The offer could be as small as telling them if they “like this post” or “comment on my video” or “subscribe to my podcast” or “join my list,” you’ll give them a special thing in exchange. The better the offer is, the more likely someone is to do the thing that you actually want them to do.
