The next 30 percent of buyers are a little bit harder to convince. They’re the analytical buyers. They may have felt something emotionally, but they need to be able to logically convince themselves that the purchase is right for them. Often they’re afraid of what others will think if they buy it, because they have a fear that their status will decrease if the product doesn’t work for them. So under this top section of the page, I transition my message to speak toward their logic. I explain why this is a good deal and compare it to other investments they could make.
