Green Light #1: This isn’t the first time I’ve ever seen your face. Most of your Dream 100 spend time publishing things they believe in, and if you don’t think they read the comments on the things they publish, you’re wrong. Make sure that they’ve seen your face actively participating in meaningful ways in the discussions they create, so when they see you pop in their inbox or as a direct message, they recognize you. During this phase you are selling you to the Dream 100, not your product. If they don’t like you, they’ll never want to know more about your product.
