When you’re frustrated about a problem you’re having, you look for a solution. If you’re not able to find a solution that gives you the result you want, then you’ll likely go on a journey to find or create your own solution. In that way, your problem becomes your business; in other words, your mess becomes your message. If that’s true, then you need to look back in time to find the point where you were struggling with the same problem your dream customer has now. Then you need to remember what you were feeling when you were in that pain.
