Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

by Russell Brunson

Pros and Cons for Interruption: As a marketer, you can target people who are interested in certain people, ideas, TV shows, or bands, and then you can interrupt them with your ads. You open a small window of time where you can grab their attention and show them the perceived value of what you’re selling. You no longer have to wait around for someone to come looking for you. Now you can create desire in your dream customers. The pro for social-based interruption traffic is that you can target warm traffic based on people’s interests. Therefore, you can sell based on the perceived value of your product or service. The con for social-based interruption traffic is that because the customer isn’t actively looking for you, you have to become good at your “Hook, Story, Offer,” where you can grab their attention, tell them a story, and then make them an offer.