Step #1) The Adoption: Make the barrier of entry easy to get everyone in and using the platform. Step #2) The Price Hike: Slowly raise the prices to squeeze out the margins, killing off any entrepreneurs who don’t understand how to use funnels. Step #3) The Slap: Kill off the 50 percent of advertisers who cause 90 percent of their headaches. (If you spend less than $1 million per month on ads, you’re considered a small advertiser. You only make up a tiny percentage of their revenue, yet you’re 100 times harder to support than a big brand who cares less about ROI and more about just seeing
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