The number-one question I get from people every time I start talking about paid ads is always related to how much money they’ll need to budget to actually run ads. I always smile and tell them that if they have been following my advice so far and they’ve created a break-even funnel, then every dollar that they spend in ads comes back to them immediately. If they have a funnel that is break even or profitable, then they don’t have an advertising budget. Their goal is to spend as much money profitably as possible because each dollar they spend turns into more dollars.
