Ideally, we break even in our initial funnel, but sometimes it might take us a few days or weeks to break even using our follow-up funnels. Many times, people will lose some money inside of their front-end funnels and not break even immediately, and because of that they get scared and walk away from it. If they looked closer at their numbers, though, they’d see that they might have been just a few days away from breaking even and that they could still have kept running ads to those funnels profitably, even at a loss.
