When I’m buying ads, sure, I want to sell a product, but, more importantly, I want to get those people on a list first. Because when I buy an ad, I’m getting them to click once. When they join my lists, I can email them as often as I like for free, instead of just getting them to click once. It’s the same with traffic that I earn. I want to direct these people into funnels where I get their information and get them on to my lists. That way I can follow up with them over and over again.
