Text Messages: We don’t normally try to get someone’s phone number on a traditional landing page, because each new field traditionally lowers conversions, but I do try to grab a phone number when people buy something from us or when they register for a webinar. We can use text broadcasts to make sure people don’t miss the webinar they’ve signed up for, let them know the statuses of their orders, and help move them into the next step in our value ladder.
