If any of your traffic campaigns aren’t working, it’s always the hook, the story, or the offer. If the conversion on your landing page isn’t working, it’s always the hook, the story, or the offer. If the attendance to your webinar, the close rate on your pitch, your upsell take rate, or your email open rate is not working, it’s always the hook, the story, or the offer. And if you want to solve all these problems, create better hooks, tell better stories, and make better offers.
