Usually at the end of the interview, the host will ask me what I’m working on or where I would like people to go for more information, and I direct them toward whatever funnel we are focusing on at the time. Sometimes I will tell them to get a free copy of one of my books, while other times it’s to get a free trial of ClickFunnels, download a free report, or subscribe to my podcast. This can and should be a consistent part of your traffic strategy. This organic, earned traffic oftentimes converts at a much higher rate than almost any form of paid traffic.
