Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

by Russell Brunson

the JK5 Method, you first need to create five main categories of things you’re passionate about. This will help to give you a recognizable brand, and as you post images, you’ll simply rotate through these categories so your followers get a good understanding of who you are beyond what you sell.

The categories I came up with for my brand were family, funnels, faith, entrepreneurship, and personal development.

When you adopt this method, you’ll not only create a versatile, well-rounded, and connected brand, but you’ll also create an interesting feed that earns you the ability to sell. No two categories live next to each other in the grid, giving you extra visual element, but also giving people a way to find a way to connect with you, even if they currently aren’t on the market for what you’re selling. Oftentimes someone will follow you for just ONE of the categories while they get to know you, like you, and trust you, priming them to become a paying client in the future.

When you’re posting on your profile, never post in real time; your posts should be thought out and strategic.

Before posting any picture or video, though, I highly recommend using Jenna’s “ABCDQ Test” to see if it is “on brand” and therefore worthy for your profile. Here is the test: Aesthetic: Does it visually show something that fits the personality of my brand? Brand: Is it aligned with my dream client or something they will engage with? Consistent: Is it consistent in terms of color or quality to fit within my overall feed? Diversity: Is this something different than my last post? Does it create recognition beyond what I sell? Quality: Is this up to the quality I want my clients/followers to expect? If this stood alone, would it fit my brand?

When you’re not sure what to post, ask a question. People love to feel heard and be able to share their opinions. At least once a week I love to ask a question. Often, it’s as simple as: “What is the best book you’ve read recently?” or as complex as: “Tell me what you’re struggling with when it comes to Instagram so I can help you!” Questions can be directly related to your offer or just another way to connect with your audience. Plus, questions invite engagement onto your feed!

To increase our reach, we place a few overt keywords in our post and the majority of our covert keywords in the first comment.

go back to your Dream 100. They’re already serving your dream clients, so what hashtags are they using to get in front of them? Look at their hashtags each day as you’re doing your research and keep a list of the ones that will work for you too.

Whenever I’m diving into a new platform, I always begin by asking myself these three questions: What is the goal of the platform? What is the strategy that I can use to help the platform with its goal? What are the tactics that the platform is rewarding people for right now? For example, the goal of Facebook is to have its users create content that will keep people on their platform for as long as possible so they can show them ads.

To encourage Facebook to show my post to more people, I’ll often post my CTA link in the first comment instead of in my actual post.

The first question I get from almost everyone I know who starts trying to drive traffic from Facebook is, “Do I need a personal page and a Fan Page, or can I use just one?” My answer always is that you need both.

Facebook wants people to build groups, and as of this writing, they are rewarding people for doing it. I saw a commercial on TV the other day from Facebook promoting groups! Yes, they are actually buying commercials on TV to promote them.

companies should have a group where the members of their community can network. It will become a huge source of traffic for you, help turn your warm audience into raving fans, and give you the ability to be an influence on the most important group in your marketplace.

I spend 30 minutes total each day participating in these groups, providing value, and answering questions, and then I’m done. Consistency is the key. Keep providing value, and do not sell anything. Remember, your goal is to become the cool kid at the party, and if you provide value, everyone will want to come back to your house to hang out.