Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

by Russell Brunson

Dean and his team were running four times more creative (ads) than us. “How many ads are you guys running?” I asked. “Lots,” Dean said. “They have me make a few new ads each day.” “Each day?” “Yeah. Through my day, I carry my book with me, and every time I find a cool spot, I pull out my phone and make a new ad. Here is one at my daughter’s softball game. Here is another at my house. This one is at the airport, and this one is when I went out to dinner.” I couldn’t believe this was the big secret. More creative. More hooks. More ads. When you’re thinking about prospecting ads, you’re looking at a huge ocean of people—all who need your product or service but all who have a different reason why. If you try to create just one hook, it may last for a while and grab the people who are looking for that hook, but it will dry up very fast. You’ve got to become prolific at creating ads. The phone in your pocket will become your ad-making, creative-generating, hook-developing machine. Everywhere you go, you should be looking for opportunities to record a pitch for your offers that you can then turn into ads.