Unlike prospecting ads where I’m making new creative as often as possible, with your retargeting campaigns, you’re focusing on creating them once and you will never touch them again. It’s similar to a Soap Opera Sequence inside of a follow-up funnel that you write once, and it lasts forever. As we move people through the retargeting buckets, we use the same three closes you learned about earlier: starting with emotion, then moving to logic, and ending with fear (urgency/scarcity). That is how we pull people into action throughout each retargeting campaign.
